![]() There is also a reluctance to grow, consume, or sell a crop perceived as a “food of the poor.” Low prices and profitability were other constraints registered. Low demand is a primary bottleneck in the value chain due to lack of consumer awareness, changing eating habits, limited recipes, and availability in home-gardens. ![]() One Guatemalan company identified produces nutraceutical chaya products with few sales points in the country and occasionally abroad. It was observed that producers are not motivated to produce chaya commercially and vendors are unwilling to sell it because of low demand and profitability. Small-scale chaya production, consumption, and marketing were observed in three focal sites (Guatemala City, Petén, and Dry Corridor). This research, the first of its kind applied to this crop in Guatemala, combined Rapid Market Appraisal tools. This study analyzed the value chain of chaya in Guatemala, and identified bottlenecks and opportunities for its use-enhancement. ![]() This drought-resistant crop has low production and consumption levels in Guatemala, but has the potential to help agriculture and food systems be more nutritious and resilient. Chaya is a highly nutritious perennial leafy vegetable native to Mesoamerica.
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